Learning English is considered to be a very important goal in Korea, and there are many options to learn English online as well as in more traditional classroom settings. The English education institute Education First (EF) was introduced in Korea in 1988 as the official language partner for the 1988 Seoul Olympics. It still provides various programs and lectures both off and online for major events, including the upcoming Brazil World cup 2014.
How Koreans approach the study of English has changed over time. They used to focus on a more academic study of English, which made it a less immediate need, but now adults are looking for programs that will teach them how to communicate in English quickly and efficiently. This makes EF-style courses more popular then ever in the country.